Apple's Latest Campaign Highlights the iPhone 15 Pro's Capabilities for Movie Makers
Apple is now showcasing how movie makers can utilize the iPhone 15 Pro in their workflow. In a 68-second-long ad, various people from the film industry, including camera operators, actors, and makeup artists, sing "There's No Business Like Show Business" while Apple highlights the iPhone 15 Pro's features.
Log Capture and ProRes Video Recording
One of the standout features of the new iPhones is the ability to capture in Log, making post-production easier by allowing editors to achieve the best visuals and lighting. Additionally, the iPhone 15 Pro and 15 Pro Max support recording ProRes video directly to an external storage drive through a USB-C port, eliminating storage concerns.
5x Optical Zoom
The iPhone 15 Pro Max offers up to 5x optical zoom, providing users with the ability to zoom in on their subjects. This feature is also highlighted in the ad, showcasing its potential for movie makers.
Upcoming Exclusive Feature: Spatial Videos
Apple is currently testing an upcoming exclusive feature for the iPhone 15 Pro and 15 Pro Max: the ability to shoot spatial videos. These videos will be playable on the Apple Vision Pro, a device expected to be released in early 2024.
Watch Apple's "On with the Show" Ad
Get a glimpse of Apple's latest ad campaign for the iPhone 15 Pro by watching the "On with the Show" ad below:
About the Author
José is a Tech News Reporter at BGR. He has previously covered Apple and iPhone news for 9to5Mac and served as a producer and web editor for Latin America broadcaster TV Globo. José is based out of Brazil.
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