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Chanel’s Cruise 2024 Campaign Faces Criticism Amidst Stunning California Backdrop



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Photographic Duo Returns

Virginie Viard, creative director of Chanel, has once again teamed up with Inez van Lamsweerde & Vinoodh Matadin for the brand's Cruise 2024 campaign. Fresh from shooting Fall 2023, the Dutch duo captures Viard's vision of the ultimate Chanel woman.

California Dreamin'

Transporting us to Venice Beach in Los Angeles, models Loli Bahia and Anna Ewers serve as the faces of the collection. The campaign, shot at sunset and into nightfall, showcases the spirit of the collection against the stunning Californian backdrop.

Divided Opinions

The release of the Cruise 2024 campaign has sparked a divide among fashion enthusiasts. Members of theFashionSpot forums have voiced their opinions, with some expressing disappointment in the final result.

Photoshop and Lighting Critiques

Some users on theFashionSpot forums criticized the campaign for its use of Photoshop and poor lighting. One user, Bombshell1, described the campaign as looking "cheap" and highlighted the bad lighting.

A Bit Flat?

Another user, vogue28, felt that the campaign lacked depth, describing it as "flat and one-dimensional." They expressed a preference for the teasers featuring Alma Jodorowsky.

Unimpressed by the Styling

RMDV voiced their disappointment with Anna Ewers' look, comparing it to "a ridiculous tween/barbie outfit." They felt that the styling did not live up to the playful 90s Chanel vibe.

Missed Opportunities

Some users felt that the campaign missed the mark by not featuring Chanel ambassador Margot Robbie. Lola701 suggested that Robbie would have been the perfect fit for the campaign, despite praising the colors and composition.

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Positive Feedback

While the campaign faced criticism, there were also positive comments. KoV appreciated the inspiration from Los Angeles and expressed their happiness to see Anna Ewers as part of the campaign.

What are your thoughts on Chanel's Cruise 2024 campaign? Share your opinions with us!

By: Mark Eglon
Title: Chanel’s Cruise 2024 Campaign Faces Criticism Amidst Stunning California Backdrop
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Published Date: Thu, 09 Nov 2023 12:00:00 +0000

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